Judges read and pre-score all entry forms, considering the structure, presentation and clarity of each section and the supporting materials submitted. Judges score each section on the entry form and these scores will be combined to give an overall score for each entry. All judges pre-scores will be combined, and the highest-scoring entries will determine the shortlist.
Winners are determined at a Judge session, where judges will discuss the shortlist and agree on a winner for each category.
Judging Criteria :
Website Awards
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results.
Section headings are:
- Website overview & strategy
- Implementation, Innovation, Creativity and Conversion
- Results & evaluation of results
- Why do you think you should win?
Innovation/Software/Extension Awards
The Judges will be looking for a clear description of an outstanding innovation or software product.
Section headings are:
- Overview of innovation/software/extension
- Total budget
- Existing problems and target audience
- USP and features
- Key Metrics
- Why should your innovation/software/extension win?
Campaign/Initiative/App Awards
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results.
Section headings are:
- Objectives & budget
- Target audience & strategy
- Implementation & creativity
- Details of the challenges faced and how they were overcome
- Results & evaluation
- Why should your campaign/initiative/app win?
Agency/Team/Individual Awards
Judges will be looking for teams and agencies that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovation approach innovative approach to eCommerce.
Section headings are:
- Overview of the agency/team/individual
- Agency/team/individual objectives
- Recent work examples
- Details of recent achievements
- Details of any challenges faced and overcome
- Why your agency/team/individual should win
