Ethical, transparent and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and in some cases silver awards.

None of our Award judges can take part in the competition and any conflicts of interest must be declared.

The European eCommerce Awards are accredited by the Awards Trust Mark – The Independent Awards Standards Council – Trust Mark Scheme.

Our Judges

André Grünwald
André Grünwald | Global Head of eCommerce | Logitech
André is a strategic business leader with experience in brand and commercial management across FMCG (P&G), Luxury (Gucci, Dolce & Gabbana), Consumer Electronics (Braun, Logitech) and eCommerce startups. As a member of Logitech's global sales leadership team, André is leading the eCommerce channel covering PurePlay eTail, Marketplaces, Omnichannel as well as the commercial transformation of the direct-to-consumer business. The purpose of his teams is to build industry-leading eCommerce capability and a competitive advantage for Logitech.
Alex Alexakis
Alex Alexakis | Founder | PixelChefs.com
Alex is the Founder of PixelChefs.com, an award-winning SEO-focused web design firm in business since 2009. He specializes in the latest digital design infused with SEO strategy, Alex and his team work with companies such as CabinetSelect.com, Westgate Resorts, DrinkAGame.com, and many others across the globe. In the past, Alex worked in user interface design (UI) and served as Digital Marketing Manager for one of the world’s largest hospitality companies. He has a Bachelor of Fine Arts degree from Ringling College and is a frequent speaker at search conferences and contributor to digital marketing publications. Until recently, Alex participated in and was the Founder of the largest SEO Meetup group in Florida. When Alex is not working, he is either chasing his kids around, thinking about work, or both.
Alexandra Tachalova
Alexandra Tachalova | Digital Marketing Consultant |
Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.
Canan Hoetzel
Canan Hoetzel | Onsite Manager Global eCommerce | HUGO BOSS
Canan is a global Onsite Manager at Hugo Boss. Currently, she oversees the onsite personalization through implementing various strategies to provide the best user experience. Having started out as a translator, she spent more than 7 years in the eCommerce industry working as a merchandiser, SEO Analyst, onsite search lead and onsite manager. She contributed to innovative, strategic user experiences and steered the site search creation, and key positioning for 50+ websites across MENA, including Victoria's Secret, H&M, The Body Shop, Bath & Body Works, Foot Locker and Mothercare. Her career has spanned the optimization of onsite areas of navigation, search, recommendations, and product placement.
Cecilia Svane
Cecilia Svane | Senior eCommerce Advisor & Consultant |
Cecilia Svane has been in the travel industry for nearly 30 years, after studying hotel management she specialized in distribution and when internet became part of the game, she found her passion. How to get more website visitors? How to make them convert? While marketing in general was a beloved topic, traffic and UX soon became her absolute favourites and during many years she developed online strategies for several well know travel companies. Now she is using her experience and expertise to provide consultancy services mainly to hoteliers.
Dan Barker
Dan has worked in ecommerce for around 20 years. He has worked within companies in ecommerce functions, up to CMO level, has worked on projects for more than 100 ecommerce businesses as a consultant, and has co-owned a couple of ecommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that ecommerce has brought and can bring to people all over the world.
Daphne Hoogenboom
Daphne Hoogenboom | Head of Content Marketing | KLM Royal Dutch Airlines
Daphne Hoogenboom is a strategic thinker with the drive to get things done. She has a strong passion for beautiful brands, magazines and travelling. At KLM Royal Dutch Airlines she is responsible for the content marketing vision and the award winning inflight magazine Holland Herald. Daphne previously worked at Lycos, MasterCard and Transavia airlines.
Davina Lines
Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.
Dewi Nawasari
Dewi Nawasari | Lead Organic Growth Product Manager | Gumtree
Dewi currently leads the organic growth strategy at Gumtree and Motors.co.uk, two prominent challengers in the online classifieds industry. An advocate of getting the basics right, Dewi has extensive experience building technical and content strategies, from local to international, spanning various industries. During her previous tenure at Auto Trader UK, the brand has won the UK Search Awards. The success continued when she headed up the European SEO for Monster Worldwide, where the brand won the European Search Awards Best SEO Campaign. Keen to commit some of her time to set up the gold standards in the industry, she is now joining the search awards judging panel for the first time.
Fatima Salhab
Fatima Salhab | Portfolio Business Advisor and E-commerce Sector Leader | Flinder
Fatima lives and breathes e-commerce. As the E-commerce Sector Lead at flinder, she helps fast-growth e-commerce businesses to scale business operations, improve performance and prepare for investment. Fatima’s first passion for e-commerce started as Finance Expert at Deloitte where she was responsible for multiple e-commerce businesses. She enjoys working in collaboration with founders and CEOs of fast growth e-commerce start-ups, guiding them through the whirlwind journey of growing their businesses. Fatima develops best practice finance operations by using technology and apps to transform their systems. Originally training as a management accountant in industry, she is able to fully appreciate and understand a business from its core. This experience has given her the ability to support clients by understanding what they value and what they need from her as an adviser.
Gerardo Casas Fernández
Gerardo Casas Fernández | Head of eCommerce | Toys"R"Us
Computer Engineer with 20 years of experience in technological consulting and business in various sectors (Banking, Large Distribution, Franchises or Tech). In 2006, he launched the first Gourmet Food and Wine Marketplace in Spain, integrating 140 suppliers and 60 dropshippers into sector compliance. Mentor and Tutor in specialized Masters at the University of Malaga, EAE, Camilo Jose Cela, Windup or Cibus. Strategy consultant in leading companies in their sector such as FxStreet, Bulevip, Hispatec or Beclimb. As Marketplace Manager at Iskay Pet, he coordinated the launch of one of the first 3 Marketplaces in the country with Mirakl. Gerardo is currently Head of Ecommerce for ToysRus Spain & Portugal.
Hannah Bryce
Hannah Bryce | SEO & Content Manager | Bensons for Beds
Hannah lives and breathes engaging, data-led content. For over a decade she has championed content that has a purpose – with user intent, relevancy and the full organic experience at the heart of everything that’s created or improved. An eCommerce specialist, Hannah’s expertise lies in making sure content performs; by showing up in the right places, aiding user journeys and providing real tangible credibility, often in the form of data and statistics – all of which has led to vastly improved conversions for companies within the homeware, health and legal industries. Both at work and in her own time, Hannah loves to test ‘what happens if’ with digital content. From testing whether adding intent-led schema to product description pages in order to see if capturing researchers on a high conversion page is effective, to giving inanimate objects personalities, Hannah uses her breadth of knowledge across technical SEO, love of data and creativity with words to test what works best and then to test what can improve it further. Outside of work Hannah creates and amplifies content for her own eCommerce store, its social media channels and email campaigns. She has featured on several digital marketing panels and podcasts and was also the co-host of the ‘SEO SAS podcast’ from 2018 to 2021.
Holli Barratt
Holli Barratt | Head of Commerce Experience Design | Space 48
As Head of Commerce Experience Design at Space 48 Holli leads the team of UI Designers, UX Designers and UX Researchers. Her 14 years of eCommerce experience covers a spectrum of industries, from Home and Garden and Gifting to Builders Merchants and Fashion; where she has helped deliver optimised experiences for renowned brands across B2B and B2C. Holli is passionate about customer centricity, data and cultivating a continual improvement and testing strategy with her customers.
Gianluca Fiorelli
Gianluca Fiorelli | SEO & Web Marketing Specialist |
Gianluca Fiorelli started working as an SEO in 2004, after previously having worked in the Italian TV and Audiovisual industry. Amongst the best known International and Strategic SEO consultants, Gianluca helps and helped brands like Iberostar.com, Glassdoor, Outsystems, ActivTrades, Magoosh, Go Overseas and many others to reach the sought success in organic search. Gianluca, who is also the founder of The Inbounder digital marketing conference, spoke at international events like Mozcon, BrightonSEO, SMX, and PubCon. You can find Gianluca on Twitter as gfiorelli1 (https://twitter.com/gfiorelli1) or contacting him at https://www.iloveseo.net.
Jaime Hill
Jaime Hill | Head of eCommerce | Oak Furnitureland
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Shell, and across a wide range of B2B and B2C vertical markets. Most recently, she joined Oak Furnitureland as Head of Ecommerce in March 2020. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.
Katarina Johansson
Katarina Johansson | Head of eCommerce | Nespresso
Katarina Johansson. Based right now in Lisbon, Portugal, driving her own ecommerce agency the Palmtree. Has recently been wokring for Nespresso as ecommerce director for 4 countrys, driving the sales and online marketing to reach the milions of coffee lovers. Over 20 years experience from developing ecom- and digital strategies, e-commerce platforms and building brand experiences for the largest players in the fast consuming goods industry such as Nestlé, Nespresso and Coca-Cola. Other companies where I have been managing as ecommerce director is ASICS, GANT and other players in the fashion industry. Started my career in the digital agency area where I was working for WPP in Copenhagen and Stockholm. Right now I´m driving the online business for customers that want to work with the seamless customer journey and do understand the importance of having the multichannel view of all communication and services that meets the customer.
Kunle Campbell
Kunle Campbell | Ecommerce Advisor |
Kunle is an eCommerce advisor, international speaker and host of the 2X eCommerce Podcast. He coaches eCommerce and retail teams with 'growth roadmap plans' that focus on unlocking growth through acquisition, retention, and experience delivery. Kunle has interviewed over 250 DTC ecommerce leaders.
Luis Navarrete Gomez
Luis Navarrete Gomez | Global Head of Digital Marketing - Sr Director | Liberty Latin America
Luis is Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity for the group and its subsidiaries. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets. He is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, a member of the advisory board of The Institute of Practitioners in Advertising, and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry-leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum, and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years of experience in Digital Marketing with cross-functional expertise in technology and business management and leadership.
Lukasz Zelezny
Lukasz Zelezny | Director | SEO.London
Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.
Marco Trada
Marco Trada | Head of eCommerce | Microsoft
Marco is Head of eCommerce for Italy and Greece at Microsoft. He has 10+ years of international eCommerce, business development, and marketing experience, across B2C and B2B, in highly professional sectors such as tech, retail, consumer electronics, subscriptions, and home improvement. Marco’s background is highly diverse: he started his career in his entrepreneurial family business, did a Global MBA at EDHEC Business School, and then moved to multinational companies across Italy, France, Spain, Portugal, and Greece. Marco is recognized as an entrepreneurial spirit, a lover of multicultural teams, and he is passionate about creating new ways to connect people with their needs through technology.
Michael Ashworth
Michael Ashworth | Co-Founder & Managing Director | Nublue
Michael founded Nublue in 2005 with his brother Tom to create and host exceptional ecommerce websites. Today he leads a team of 45, focussing on running a business which people enjoy doing business with. Michael is an expert in Magento, Shopware, Shopify and ecommerce strategy, brand promotion and management. His strengths lie in facilitating growth and delivering big impact ecommerce platforms for ambitious brands. Out of work, Michael’s keen on snowboarding, sailing and scuba diving to avoid getting square eyes.
Michael Durey
Michael Durey | Head of DTC Marketing | Samsung Electronics
Michael joined Samsung in 2018 and since then has helped to deliver triple digit Ecommerce growth each year through Samsung’s direct-to-consumer channels. Aligning Digital Marketing strategies across Search (Paid and Organic), Affiliates, CRM (Email, Push, Members App), Paid Social, Programmatic Display and Online Video has allowed Samsung to maximise in-market traffic through to Samsung.com and ultimately grow their DTC business from 3% to 10% share of business.
Montserrat Cano
Montserrat Cano | Digital Marketing Strategy and SEO Consultant |
Montserrat Cano is a seasoned, all-round digital marketer and project manager who specialises in integrating the digital marketing areas to maximise marketing and business results. Having started in SEO and content almost back in the dark ages of digital, her core skill is SEO, as well as PPC,CRM/ email and social media strategy and execution. Her focus and passion is on solving issues and building internal processes to handle and prevent them using data. Being bilingual English-Spanish, she has worked with brands operating in the UK and internationally in a range of niches, such as ecommerce, legal, membership, public sector, technology or publishing. She has also spoken at the eCommerce Expo and Measurecamp. In her spare time, she mentors other SEO/ digital professionals to help make the industry stronger.
Nick Andrews
Nick Andrews | Senior Digital Marketing Strategy Manager | M&S
Nick Andrews is the Senior Digital Marketing Strategy Manager for the UK's largest department store, Marks and Spencer (M&S). Nick oversees all organic and paid media channel activity to ensure M&S reaches their customers effectively throughout all stages of the purchase journey. Nick has previously held senior positions leading large SEO and PPC teams at both M&S and Debenhams in addition to heading up digital marketing teams at 2 UK digital marketing agencies. Nick is a long-time supporter of the industry awards having judged the UK & European Search Awards and UK & EU Ecommerce Awards.
Ollie Lees
Ollie Lees | Head of Data | Space 48
As Head of Data and Insight, Ollie is responsible for the ecommerce data science arm at Space 48. He leads a team of acquisition strategists and data scientists to deliver growth to our clients. He is a passionate ecommerce focused digital marketing enthusiast with 18 years of experience and a lover of all things spreadsheets.
Pete Robertshaw
Pete Robertshaw | Head of Commerce Consulting | Space 48
Pete Robertshaw is Head of Commerce Consultancy at Space 48 and has been in the eCommerce industry for over 17 years, with 14 years client side as a head of eCommerce at a large multi-channel retailer. Pete provides consultancy to his clients on their entire commerce experience and commerce strategy, helping them identify the best technology solutions and platforms to grow their online businesses.
Andor Palau
Andor Palau | International SEO Consultant |
Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO
Rob Linton
Rob Linton | Director of Key Accounts | MiQdigital
Rob Linton is the Commercial director for MiQ North in the UK. Having been with MiQ for almost nine years, Rob was instrumental in the company’s expansion outside of their London headquarters. His trading expertise has enabled him to offer clients and partners consultative and technical approaches necessary to navigate the evolving marketing landscape. With a strategic mindset he is perfectly positioned to support the UK’s digital hubs and businesses outside of London through programmatic and fulfil local and global ambitions. An expert in digital, and a key industry player, Rob is a champion of North England’s vibrant digital community. He educates brands on digital marketing, providing tutorship and workshops specifically for businesses undergoing transformation. A seasoned speaker, and MiQ representative at various regional events, Rob is also a Digital City Festival speaker and judge of various local and national awards.
Rumyana Miteva
Rumyana Miteva | Head of Search | Secret Escapes
Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes, she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.
Steve Rivers
Steve Rivers | |
Olga Szoke
Olga Szoke | |

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Everyone at Skai was excited to learn that we are a finalist at this year’s European Commerce Awards for Best eCommerce Software or Extension of the Year! This is a fantastic honour and opportunity for others to recognise the mountain of work our teams have put in over the years.
Something amazed us today... MyPostcard was shortlisted as a finalist in the European eCommerce Awards as one of the best E-Commerce B2C Websites of the year. We are incredibly proud to have received this major recognition for our efforts, particularly as a young company.
Working on the application for EU eCommerce Awards we gathered a lot of information and summarised all important issues and projects. It was another occasion for concluding and making plans for the future. We realised we want to continue this activity and share our enthusiasm in further contests.
Panda Group
It’s particularly rewarding to have the commitment and perseverance of our Mentioneers publicly recognised, as their hard work is at the heart of our platform and the service we offer to our clients. This award is further proof of the innovations we’re delivering in our bid to change the status quo of marketing
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