We are excited to be a European eCommerce Award finalist in the eCommerce Software or Extension of the Year category.
As a leader in identity marketing, we support our clients by helping them to increase purchase intent by creating an offer that is personalized to the consumer’s true identity. This way brands can create an emotional connection with their buyers that fosters more meaningful customer relationships.
The SheerID technology and infrastructure has the ability to digitally verify 2.5 billion consumers around the world. Brands like Amazon, Back Market, Spotify, and T-Mobile use SheerID to instantly verify consumer-provided data so they can run personalized marketing campaigns to tight-knit communities like students, teachers and healthcare workers.
We are honored that our work with Back Market is being recognised by the judges and made us finalists.
SheerID & Back Market – How to win customers by rewarding their identity
Back Market, France’s most valuable startup provides high-quality, refurbished electronics and helps reduce e-waste. A mission that resonates with Gen Z. One of the company’s main target groups are college students. To engage them, Back Market launched a comprehensive, omnichannel campaign to target college students in Europe and in the U.S.. The company partnered with SheerID to verify eligibility for student specific offers which resulted in an outstanding 4x increase in verifications year over year, a 5x increase in student orders and a customer lifetime value ( CLV) for students that is 30% higher than its global average.
“We are very thrilled to be shortlisted for the European eCommerce award and hope to take home a win as best eCommerce software or extension of the year. At SheerID, we strive not only to help brands create gated, personalized offers for a highly targeted community. SheerID also prides itself in securely verifying over 2.5 billion consumers by using 20,000+ authoritative data sources. An authoritative data source is the owner of the information, like the office of the registrar for a university. All this is done in a GDPR and CCPA data compliant, secure way with zero-party data.” says Francois Rychlewski, V.P. of Sales EMEA SheerID.