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Marionnaud Switzerland is aiming to take home an award at the European eCommerce Awards

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Published Date 19.07.2023

As one of Europe’s most established and innovative beauty retailers, Marionnaud Switzerland shares beauty with customers, colleagues and society. We have around 500 employees in Switzerland, divided between 83 subsidiaries and the head office. Our aim is to make everyone happy and create a beautiful, sustainable world.

Our main value is to make beauty accessible to everyone, anytime, anywhere and without restrictions and this has led us to invest heavily in technological innovation. In Marionnaud Switzerland we place a strong emphasis on offering high-quality products to our customers. Since always we invest in the professionalism of beauty consultants and in innovative tools to guarantee a service that provides the best advice both in the shops and on the ecommerce site, so that our exigent customers can always feel guided in their choices towards the product that best meets their needs. We’d like to be ready for the future by creating and constantly evolving our digital platform, online beauty services, sustainability initiatives and store design. For sure, a source of pride for our company from a digital perspective is our website. Marionnaud’s Swiss website boasts an impressive array of beauty products, catering to a diverse range of needs and preferences. From skincare to makeup, haircare to fragrance, their carefully curated selection encompasses renowned international brands as well as niche and luxury options. With detailed product descriptions and user reviews, customers can make informed choices and find the perfect products to suit their individual needs. One of our strength is the User-Friendly Interface. Indeed, our platform is designed to enhance the shopping experience, making it easy for customers to navigate, search for products, and make purchases. Our website is optimized for different devices, ensuring a seamless experience whether accessed from a computer, tablet, or mobile phone. Over the years we have enriched the web consumer experience through new features in different steps of customer journey focusing on the awareness, consideration and conversion. One of the standout features, is the click and collect, allowing customers to shop online and pick up their purchases at their preferred store, bridging the gap between online and offline shopping. Wanting to take a step beyond customization, we also included innovative elements in our web such as the fragrance finder tool and the online skin analyzer.

The fragrance finder provides several advantages to customers looking to find their perfect fragrance. Starting from the creation of Personalized Fragrance Recommendations: by answering a few questions about scent preferences, occasion, and style, customers can receive tailored suggestions that align with their unique tastes and requirements. This personalized approach saves time and helps customers discover fragrances that they may not have come across otherwise. Customers can save valuable time and effort in their fragrance selection process. Instead of visiting multiple stores or scrolling through numerous product pages online, they can rely on the tool to present them with suitable options. Instead, the provision of personalized suggestions for the skincare part is carried out by the Online skin analyzer. The online skin analyzer uses advanced technology to analyze and assess the customer’s skin condition. This personalized analysis helps customers gain insights into their unique skincare concerns and enables them to make informed decisions about product selection. All of these innovations were made considering one guideline, putting the consumer at the center. For this reason, the best representation of the efforts made are the testimonials from our customers who continue to purchase on our website increasing the AOV and conversion rate. For example, the Online Skin Analyzer tool brought in the last year (April 1st 2022 – April 30th 2023) an uplift of +157% to the Relative Conversion Rate (considering all sessions that produced a conversion vs. sessions that produced a conversion with the tool) and the click and the Click&Collect feature brought in the last year (April 1st 2022 – April 30th 2023) an uplift of +300% to the Relative Conversion Rate.

Winning this award would represent a great privilege as it would allow us to give recognition to all the features we have developed on the web and confirm that out website has become synonymous with excellence in the beauty industry. This award would be especially important also for our team who every day continues to captivate beauty enthusiasts across Switzerland, by combining a commitment to quality with a customer-centric approach.

Our goal is to solidify our position and become the premier beauty destination in the country! Marionnaud, spread beauty, share joy!

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