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Marionnaud Austria are hoping to take a win home from the European eCommerce Awards

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Published Date 19.07.2023

In the world of beauty and cosmetics, there are certain destinations that capture our attention and leave a lasting impression. Marionnaud Austria is undoubtedly one of those destinations. Marionnaud Austria is part of the International company Marionnaud that has grown from a small Parisian perfumery into a market leader and employs around 450 people, spread across 73 stores and the headquarters. For Marionnaud Austria, beauty in all its facets is in the foreground. The main distinguishing points of the company are a versatile assortment and the passion of all employees to put a smile on every customer’s face. Marionnaud Austria fully lives and loves its value values which are “self-confidence, expertise, uniqueness”. At Marionnaud Austria, the shopping experience goes beyond browsing the shelves. The store’s knowledgeable and friendly beauty advisors are always on hand to provide expert guidance and personalized recommendations. They take the time to understand customers’ needs, preferences, and concerns, ensuring that each person finds the perfect products for their individual beauty routines. All of these aspects can be represented by one of the value which is recognized as the main excellence of Marionnaud Austria, which is “brand expertise” that is the main driver of innovation for which we decided to apply. Indeed, with the innovation for which we are candidates, we have made this value becomes accessible at any time.

We are talking about the online beauty advisor, which adds value to the website by delivering personalized beauty expertise, convenience, and a higher level of customer service to enhance the overall shopping experience. The Online Beauty Advisor is an innovative tool to unlock the power of beauty advice at the users’ fingertips, in line with one of the main objectives at group level, boosting the offline + online experience. Thanks to this technology, customers can access expert advice from the comfort of their homes or any location with internet access. This eliminates the need to visit physical stores, saving time and effort. Customers can engage with the beauty advisor through various online channels, such as a video consultations, making it highly convenient for busy individuals or those located in remote areas. So convenience and accessibility are certainly strengths of this functionality. Online beauty advisors have in-depth knowledge of Marionnaud’s product range. They can recommend suitable products based on customer preferences, skin concerns, and desired outcomes. Additionally, they can provide insights into product ingredients, usage instructions, and offer honest reviews, helping customers make informed purchasing decisions. Another advantage of this service is also related to promotions and offer. Indeed, thanks to knowledge of the in store staff, the consumer could access to exclusive offers, promotions, or discounts. This helps customers save money and encourages them to explore new products or brands within the Marionnaud portfolio. In addition, we cannot fail to mention also the strategic connotation of this feature, which allows it to attract the brand’s main target audience, i.e., high-spending women between 25 and 40 years old. We are really proud of this service that adds personalization to the shopping experience and increase customer satisfaction which is a key value for the Company. The benefits of this tool also translate into improved performance of some of the key KPIs such as conversion rate, average order value and basket items which are higher compared to users who did not use the online skin advisor.

Winning this award for Marionnaud Austria would be a great honor and right recognition to the expertise of the whole sales staff. This would also go to recognize all the effort we put into training the staff. We are confident that thanks to this innovative tool Marionnaud Austria will be able to enter even more into the mind of the consumers going to increase brand engagement and customer loyalty. Marionnaud, spread beauty, share joy!

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