We are thrilled to announce that Hepsiburada, Türkiye’s leading e-commerce platform and the only company listed on Nasdaq in the country, has been shortlisted for not just one, but two prestigious European eCommerce awards: the European Payment Solutions Technology Awards and the European eCommerce Innovation Award. This recognition underscores our commitment to driving innovation and revolutionizing the e-commerce landscape in Türkiye. In this article, we will delve into our company’s journey, highlight the groundbreaking work that led to our nominations, and share our excitement about being shortlisted for these esteemed awards.
Hepsiburada has been at the forefront of the e-commerce industry in Türkiye for more than 20 years. With our user-friendly platform and a wide range of products, we have consistently provided exceptional shopping experiences to our customers. As the owner of the first e-commerce embedded BNPL (Buy Now, Pay Later) product in Türkiye, we have been trailblazers in enabling flexible and convenient payment options for our users. Our commitment to innovation, personalized limit assessments, category-specific installments, and campaigns with renowned brands has set us apart as pioneers in the market.
In the European Payment Solutions Technology and the European eCommerce Innovation award categories, we have been recognized for our groundbreaking work in revolutionizing payment solutions and driving e-commerce innovation. We have disrupted the status quo by providing customers with a transparent and flexible payment option, overcoming the limitations of traditional credit cards.
By leveraging our AI decision engine integrated into our e-commerce site, we have been able to tailor BNPL limits to our customers’ specific needs. This personalized approach, backed by advanced technology, ensures that customers receive the most suitable shopping limits based on their shopping behavior. Unlike other credit companies that solely rely on credit bureau scores, we have pioneered a more accurate and effective method of assessing creditworthiness.
Through our BNPL product, we have achieved remarkable accomplishments. With a BNPL limit extended to 2.4 million customers, we have empowered a vast user base to make purchases beyond traditional credit card limits. Furthermore, our commitment to BNPL has resulted in an impressive 13% share of BNPL orders among all BNPL eligible transactions. Notably, our product has significantly increased average order values across various categories, with electronics seeing a remarkable 50% increase, supermarkets experiencing a notable 30% boost, and the fashion category witnessing an extraordinary surge of 92%. These accomplishments highlight the positive impact our BNPL offering has had on customer purchasing power and overall e-commerce growth.
At Hepsiburada, we are extremely proud of our achievements and the recognition we have received as finalists in the European Payment Solutions Technology and the European eCommerce Innovation categories. Our dedication to innovation, customer-centric solutions, and groundbreaking technology has allowed us to shape the future of e-commerce in Türkiye. We extend our gratitude to the esteemed judging panel and the organizers for shortlisting us for these prestigious awards.
As we eagerly await the results, we are committed to driving further innovation, expanding our offerings, and continuing to provide exceptional shopping experiences to our customers. Being shortlisted for these awards is not only a celebration of our past achievements but also a promise of exciting things to come. We look forward to the future with renewed enthusiasm and determination to make a lasting impact in the e-commerce industry.
Testimonial – A Celebration of Achievement:
“We are honored to be shortlisted for not just one, but two prestigious European eCommerce Awards. It is a testament to the hard work, dedication, and innovation displayed by our amazing team at Hepsiburada. Being recognized in the European Payment Solutions Technology and the European eCommerce Innovation categories validates our commitment to transforming the e-commerce landscape in Türkiye and beyond. This recognition motivates us to continue pushing boundaries and providing exceptional experiences to our customers. We are excited about the future and proud to be among the finalists for these esteemed accolades.” – Ozge Atalay, Director of Banking as a Service and Affordability Solutions at Hepsiburada.